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Building a Magnetic Culture
By Kevin Sheridan

To become the best in the business, it is essential to employ the best people. But how do employers build a staff that is ready and able to take the organization to the next level? To reach a high level of success, organizations must build a Magnetic Culture. Through this book, Mr. Sheridan describes how to draw talented employees to the workplace, empower them, and sustain an environment in which they are more likely to stay. He also discusses the power of creating a culture of Employee Engagement by sharing the responsibility for personal Engagement between employees and management.

Organizations featured in this book include:

Google • PepsiCo • Hospira • Campbell Soup Company • Starwood Hotels & Resorts Worldwide • LinkedIn • Groupon • AtlantiCare • Intel • Boys and Girls Clubs of America • Radio Flyer • • JB Training Solutions • Ochsner Health System • EMC • City of Minneapolis

Using case studies to get people involved


Miss Betty

Writing a book is about telling a great story. That’s why we used case studies and interviews to make points throughout the writing process. When we approached Ochsner Health System, they told us about one of their most engaged employees, and it’s one of our favorite stories in the book. Miss Betty found out she was part of our book at a company event where she was honored for her dedication. The sign shown in the photo includes a passage from the book that describes her work ethic and positive attitude. It’s displayed near the hospital entrance for all to see. This was a win-win-win: Miss Betty gets the recognition she deserves, Ochsner shows support for their staff, and Building a Magnetic Culture gains an even bigger audience.

What People Are Saying

“A long time ago I discovered that when employees are passionate about their work, customers are passionate about the company. Kevin Sheridan knows that secret, too. His insights on finding the right people and getting them engaged can change your culture forever.”

Quint Studer | Founder of Studer Group®, 2010 Malcolm Baldrige National Quality Award Recipient

“This book is filled with practical ideas, illuminating case stories and fresh perspectives to stir employee engagement in any organization.”

Pamela Meyer | Ph.D., author, From Workplace to Playspace: Innovating, Learning and Changing Through Dynamic Engagement

“A magnet’s pull can be quite forceful. In Building a Magnetic Culture, Sheridan outlines simple but powerful steps to take in creating and maintaining an organization that fosters an environment with similar attraction.”

Marshall Goldsmith | million-selling author of The New York Times bestsellers, MOJO and What Got You Here Won’t Get You There

“It’s impossible for any company to have a monopoly on talent. But it IS possible to have the best culture. Sheridan shares insights and best practices for creating an engaging culture where associates can grow and thrive.”

Frits van Paasschen | President and CEO, Starwood Hotels & Resorts Worldwide, Inc.

“A compelling case for and guide to the creation of a high engagement / high performance workforce.”

Douglas R. Conant | Retired President and CEO, Campbell Soup Company; New York Times Best Selling Author of TouchPoints

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