If you’ve ever bought anything online, you know how important product reviews are for choosing what to purchase. The same is true for books. A book that doesn’t have many (or any) reviews looks like a risky purchase. If it were so good, wouldn’t people have already caught on? That’s the mentality, even though every great book was undiscovered in the beginning.
Building momentum from nothing is hard. Most customers don’t post online reviews, even if they happen to love a book. So how do successful authors start getting their books noticed online? They work for it. Any some things work better than others. After ghostwriting and editing a bunch of non-fiction books with nine different publishers, I’ve figured out what works.