The timing for marketing your book can be a little confusing. A lot of non-fiction authors think that when their book is complete, they’ll be able to start promoting it online and sharing the news with friends and colleagues. Unfortunately, this strategy gives authors a really late start and a big disadvantage for selling copies, boosting their thought leadership, and getting a publishing deal.
It’s better to market early, and often. But how can authors market something that isn’t finished? It’s easier than you think. This video explains why book marketing needs to be done early in the writing process, and how to do it without driving yourself crazy.