When to Start Marketing a Book

It can be confusing for authors to know when to start marketing a book. A lot of non-fiction authors think that when their book is complete, they’ll be able to start promoting it online and sharing the news with friends and colleagues. Unfortunately, this strategy gives authors a really late start. It can put them at a big disadvantage for selling copies, boosting their thought leadership, and getting a publishing deal.

It’s better to market early, and often. It’s the easiest time to start building momentum. But how can authors market something that isn’t finished? It’s easier than you think. And it won’t take too much time away from your book writing process! This video explains why book marketing needs to be done early in the writing process, and how to do it without driving yourself crazy.

Now, you have some more clarity on when to start marketing book. But are you looking for a strategic book marketing partner? You’re in the right place! It’s one of our specialties.