When I work with new authors, a lot of them feel uncomfortable when it comes to sharing the news about their book. Self-promotion rubs them the wrong way and sharing more than a couple messages on social media and e-blasts can feel like: “Look at me! Look at me! See how great I am!” When they think about marketing, that’s what comes to mind. But that’s not marketing – not good marketing anyway. Here’s the number one thing to keep in mind to make your marketing messages better, and to boost your confidence in promoting your book.
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8 Clever Ways to Make Your Content More Interesting
When it comes to writing, you have to mix it up to keep it fresh and interesting, especially in long-format pieces. (And if you’ve ever wondered how you’ll create a book where you aren’t just droning on and on, feature content is your answer.)