Clients often ask about best practices and suggestions for promoting their books. In working with many clients, we’ve seen a lot of fun, creative options, including creating a book trailer.
Not only are book trailers enjoyable to watch, they also allow for a lot of flexibility and creativity. You can play with the tone, music, and style to align with the type of message you want to portray, and you can utilize different content, whether it’s photos, testimonials, short video clips, or interviews. The final product—a creative trailer—can be used in many different channels to catch people’s attention and encourage them to read the book.
Dr. Burl Randolph Jr. is owner of MyWingman, LLC, a minority-owned, VA-verified Service-Disabled Veteran-Owned Small Business (SDVOSB) specializing in organizational development and helping leaders design legacies that last. Dr. Burl engaged Pithy Wordsmithery for copyediting and cover design for his book. He is such a nice guy, and it was such a pleasure working with him! We couldn’t be more thrilled about his success.
Check out the book trailer for Inspired, Not Retired: Leadership Lessons from Father to Son.