Frits van Paasschen was interested in shifting from being a Fortune 500 CEO to a portfolio career that focused on board work, advisory work, and paid public speaking. We worked with him to help create a book that aligns with his thought leadership, interests, and goals. We also helped him self-publish. Although he could have gotten a book deal, his book is about disruption, and self-publishing is disrupting the publishing industry. It was only fitting that his book be self-published!
We helped Frits establish a look and feel for his personal brand, and built a simple website to help support his goals. We assisted with email marketing, social media, and articles.
Since the book launched, Frits has secured numerous board positions, advisory roles, and public speaking gigs.
