McGann, Ketterman & Rioux
A modern website for a firm that powers the labor movement
McGann, Ketterman & Rioux needed a website as formidable as their practice. We built a modern, credible digital home for one of Chicago's leading labor and employment law firms.
The challenge: a heavyweight practice with an underweight web presence
McGann, Ketterman & Rioux is a Chicago labor and employment law firm with decades of leadership behind it. MKR represents labor organizations in every aspect of labor law — contract negotiations, arbitration, organizing strategy, internal governance, and regulatory compliance — along with employee benefit plans and trustees, individual workers facing discrimination or wrongful termination, and clients navigating legislative and regulatory change. Their clients range from large member organizations representing thousands of workers to individuals standing up for their rights.
A firm with that track record cannot afford a website that undersells it. Prospective clients — union leadership, benefit fund trustees, workers in crisis — form their first impression online, often before any conversation happens. MKR needed a digital presence that communicated the same authority, depth, and trustworthiness their attorneys bring to the negotiating table.
Organizing a full spectrum of representation
Labor and employment law is a broad field, and MKR covers all of it: labor law, employee benefits and ERISA compliance, employment law for individual workers, custom training and strategic workshops, and legislative and regulatory advocacy. We structured the site around these practice areas so each audience can find itself immediately — a union president researching negotiation counsel and a worker facing retaliation arrive at very different pages, each speaking directly to their situation.
The messaging goes beyond listing services. It positions MKR the way their clients experience them: as strategic partners who understand each union, its members, and its industry inside and out. The site emphasizes the firm’s forward-looking posture — tracking the forces shaping labor law and maintaining relationships with the decision-makers who influence policy, so clients are positioned to respond strategically before regulatory changes land.
Credibility you can see
For a law firm, trust is the product. We designed a clean, confident, modern site that projects the firm’s standing from the first screen: a clear statement of who they serve, an approachable introduction to the legal team, and prominent pathways to schedule a consultation. Attorney profiles give the partners and attorneys a human face, while the articles section gives the firm a platform to demonstrate thought leadership on the issues affecting workers across the Midwest.
The result
MKR now has a website worthy of its practice — one that serves a regional labor movement audience with clarity, builds confidence with every visitor, and turns the firm’s decades of proven results into a first impression that wins the second conversation.
