David Belman

David Belman came to us as an author first. After we helped him write and publish his first book, he had something many leaders never get: a clear, well-articulated body of ideas. What he did not have was a home for them online. His existing website still spoke to an earlier chapter of his career and said almost nothing about the speaking, consulting, and philanthropic work that had become the center of his professional life.

The challenge

A book changes the conversations you get invited into. Event organizers, boards, nonprofit partners, and prospective clients were all arriving at the same website, and each of them needed a different question answered within a few seconds: Can he speak to my audience? Can he advise my company? What does he actually stand for?

The old site answered none of those clearly. The design was dated, the copy was inherited from years earlier, and the branding did not match the confidence of the book we had just finished with him.

What we did

• Positioning and message strategy. We started with the book. Because we had already spent months inside David's ideas and voice, we could pull the through-lines straight out of the manuscript and turn them into the site's core message architecture.
• New branding. A refreshed visual identity — type, color, and photography direction — that reads as credible to a corporate audience without losing the warmth that makes his philanthropic work resonate.
• Website copy, written by ghostwriters. Every page was written by the same team that wrote his book, so the voice on the website and the voice on the page are the same voice. That consistency is what makes a personal brand feel real.
• Structure built around three audiences. Distinct paths for speaking inquiries, consulting conversations, and philanthropy, each with its own proof points and its own call to action.
• Book integration. The book is treated as the front door — an entry point that leads readers into the rest of his work rather than sitting off to the side as a souvenir.

The result

David now has a platform that matches where his career actually is. Visitors understand in one screen who he is and what he can be hired to do, and the site gives him something to point to after every keynote, podcast appearance, and introduction.

Why this works

Most author websites are built by people who have never read the book. Ours are built by the team that wrote it. When the same writers handle the manuscript, the brand message, and the site copy, nothing gets lost in translation — the website becomes an extension of the book instead of a summary of it.

If you have written a book, or are about to, and your website has not caught up with it, that is exactly the gap we close.