"Ideas are the natural born enemy of the way things are." With all of the crap on TV today, a commercial that actually makes you think differently about something is undeniably refreshing. GE’s commercial that personifies ideas (or rather, “creature-fies”…
Chapter 4 – The Manipulator The Netflix TV drama House of Cards has gained a passionate following recently, shocking viewers in every episode by the lengths main character Frank Underwood will go to for gaining power. On his journey up…
I heard an interesting story this past weekend when I was visiting my hometown of Ypsilanti, Michigan. Depending on who you ask, it’s either a wild success story or a shameful scandal. I’m leaning toward the latter. For anyone who…
Along with my own blog, I frequently write posts for my clients. Here is a post I wrote for Wee Nurture, a company that makes an innovative nursing cover. "As summer fades away and the air gets crisp, nature provides…
Along with my own blog, I frequently write posts for my clients. Here is a post I wrote for Wee Nurture, a company that makes an innovative nursing cover. "We recently challenged our Facebook followers to let us know why…
Since starting my own business, I’ve only had one moment when I questioned whether I made the right decision. Actually, it was a moment when I wanted to jump up and down, scream, and cry my eyes out. I was…
One of the biggest shifts in marketing over the years has been the new standard of giving away information for free. Companies used to save the good stuff for after making sales—their expertise was part of the package they sold…
Countless people want to write a book, but only a small percent actually do it. Many would-be authors get stuck in a holding pattern wondering if writing a book would be a smart career move. Here are a few questions…
Welcome to my Blog! After learning and teaching blogging strategy, and writing many blog posts under my own name or someone else’s, I decided to start a blog for Pithy Wordsmithery. I had always considered having a blog, but didn’t…
