Ideas are Scary

Ideas Are Scary – Best Commercial on TV

“Ideas are the natural born enemy of the way things are.” With all of the crap on TV today, a commercial that actually makes you think differently about something is undeniably refreshing. GE’s commercial that personifies ideas (or rather, “creature-fies” them), does an excellent job of showing the evolution of creating something new, whether it’s […]

Ana Dutra Leadershit Book

Sneak Preview of Ana Dutra’s New Book: Leadershit

Chapter 4 – The Manipulator The Netflix TV drama House of Cards has gained a passionate following recently, shocking viewers in every episode by the lengths main character Frank Underwood will go to for gaining power. On his journey up the political ladder, we’ve seen him lie, cheat, steal, and even kill to get what […]

corner brewery

Crowdfunding a For-Profit Business: Corner Brewery

I heard an interesting story this past weekend when I was visiting my hometown of Ypsilanti, Michigan. Depending on who you ask, it’s either a wild success story or a shameful scandal. I’m leaning toward the latter. For anyone who isn’t familiar with the good ol’ city of Ypsilanti, it’s been through some tough times […]

Wee Nurture

Blog Post for Wee Nurture – It’s Just a Boob

Along with my own blog, I frequently write posts for my clients. Here is a post I wrote for Wee Nurture, a company that makes an innovative nursing cover. “We recently challenged our Facebook followers to let us know why they think women should feel comfortable nursing in public (NIP). So far, we’ve received hundreds […]

storytelling

The Power of Good Storytelling

Since starting my own business, I’ve only had one moment when I questioned whether I made the right decision. Actually, it was a moment when I wanted to jump up and down, scream, and cry my eyes out. I was working with an author to help write a book that got picked up by a […]

how to create good content

Why You Should Give Away Information For Free

One of the biggest shifts in marketing over the years has been the new standard of giving away information for free. Companies used to save the good stuff for after making sales—their expertise was part of the package they sold to customers. Not anymore. Today’s customers decide who to buy from based on the value […]

write a book

So You Want to Write a Book?

Countless people want to write a book, but only a small percent actually do it. Many would-be authors get stuck in a holding pattern wondering if writing a book would be a smart career move. Here are a few questions to ask yourself before deciding whether to embark on the publishing journey. Can you make […]

Pithy Wordsmithery

Welcome to my Blog!

Welcome to my Blog! After learning and teaching blogging strategy, and writing many blog posts under my own name or someone else’s, I decided to start a blog for Pithy Wordsmithery. I had always considered having a blog, but didn’t want to start one just for the sake of doing it. Blogs should be a […]